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Do you remember all the image generation prompts?",{"type":47,"children":1468},[1469],{"text":1470,"type":50},"It crushed 4.1, but was replaced by -5 only four months later (GPT-5 has also since been discontinued as 5.3 now sits on your app)",{"type":47,"children":1472},[1473],{"text":1474,"type":50},"Are we really ready to start writing eulogies for OpenAI before 5.4 or 6.0 even shows up?",{"type":47,"children":1476},[1477],{"text":54,"type":50},{"type":47,"children":1479},[1480],{"text":1481,"type":50},"This is the pattern we humans always fall into.",{"type":47,"children":1483},[1484],{"text":1485,"type":50},"We did it with Coke v Pepsi\nApple vs PC\niPhone vs Android\nQBO vs Xero\nRed v Blue",{"type":47,"children":1487},[1488],{"text":1489,"type":50},"We don’t just use tools… we pick sides.",{"type":47,"children":1491},[1492],{"text":1493,"type":50},"And the platforms love that.",{"type":47,"children":1495},[1496],{"text":54,"type":50},{"type":47,"children":1498},[1499],{"text":1500,"type":50},"Because once you pick a side, you stop evaluating. 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Or Peacock, Prime, Hulu, etc.",{"type":47,"children":1525},[1526],{"text":1527,"type":50},"You keep a few constants.\nYou check in on the others and rotate them in for a month or two.",{"type":47,"children":1529},[1530],{"text":1531,"type":50},"You use what’s useful… when it’s useful.",{"type":47,"children":1533},[1534],{"text":54,"type":50},{"type":47,"children":1536},[1537],{"text":1538,"type":50},"Yes, this will be harder than opening up HBO vs Netflix tonight. This will require some work on our part to stay sharp.",{"type":47,"children":1540},[1541],{"text":1542,"type":50},"Claude does feel different to me from talking to ChatGPT. One is familiar, the other not so much. One has three years of context (and a name I've given “her”, Nova), the other has a few dozen isolated threads over a year and a half.",{"type":47,"children":1544},[1545],{"text":1546,"type":50},"But I've got a wife, a couple dozen friends, and over a hundred acquaintances. I don't just keep to one friend because conversations with anyone but my wife are hard and require me to re-establish context.",{"type":47,"children":1548},[1549],{"text":1550,"type":50},"We have lots of friends. Maybe we need lots of AI friends too.",{"type":47,"children":1552},[1553],{"text":1554,"type":50},"———",{"type":47,"children":1556},[1557],{"text":1558,"type":50},"But I digress…",{"type":47,"children":1560},[1561],{"text":1562,"type":50},"AI is going to move faster and do more for us than any other platform in history.",{"type":47,"children":1564},[1565],{"text":1566,"type":50},"Faster improvements. Faster shifts. Faster surprises.",{"type":47,"children":1568},[1569],{"text":1570,"type":50},"If you lock yourself in now… you’re saying no to what’s coming next, unless it lands on your platform.",{"type":47,"children":1572},[1573],{"text":54,"type":50},{"type":47,"children":1575},[1576],{"text":1577,"type":50},"Over $20.",{"data":1579},[1580],{"attributes":1581},{"Tag":1313},"2026-04-09T19:16:45.370Z",{"data":1584},{"attributes":1585},{"url":701,"width":625,"height":626,"alternativeText":12,"formats":1586,"hash":675,"ext":629},{"large":1587,"small":1588,"medium":1589,"thumbnail":1590},{"ext":629,"url":678,"hash":679,"mime":632,"name":680,"path":12,"size":681,"width":635,"height":636,"sizeInBytes":682},{"ext":629,"url":684,"hash":685,"mime":632,"name":686,"path":12,"size":687,"width":643,"height":644,"sizeInBytes":688},{"ext":629,"url":690,"hash":691,"mime":632,"name":692,"path":12,"size":693,"width":651,"height":652,"sizeInBytes":694},{"ext":629,"url":696,"hash":697,"mime":632,"name":698,"path":12,"size":699,"width":659,"height":660,"sizeInBytes":700},{"id":1592,"attributes":1593},"92",{"Title":705,"Description":738,"blogContent":1594,"blog_tags":1781,"url":706,"publishedAt":1785,"pubDate":12,"Image":1786},[1595,1598,1602,1606,1609,1612,1616,1620,1624,1628,1632,1636,1640,1644,1648,1652,1656,1659,1662,1665,1669,1673,1677,1681,1685,1689,1693,1697,1701,1705,1709,1713,1717,1721,1725,1729,1733,1737,1741,1745,1749,1753,1757,1761,1765,1769,1773,1777],{"type":47,"children":1596},[1597],{"text":738,"type":50},{"type":47,"children":1599},[1600],{"text":1601,"type":50},"Watch your own thinking as you go. Where you step in. Where you correct. Where you add context.",{"type":47,"children":1603},[1604],{"text":1605,"type":50},"That’s the muscle you’re building. Our processes will change and adapt as AI integrates into our tools.",{"type":47,"children":1607},[1608],{"text":54,"type":50},{"type":47,"children":1610},[1611],{"bold":58,"text":59,"type":50},{"type":47,"children":1613},[1614],{"text":1615,"type":50,"italic":58},"I want to map and improve a real process in my business, but I don’t have it fully defined.",{"type":47,"children":1617},[1618],{"text":1619,"type":50,"italic":58},"Start by asking me questions, one at a time, to help me lay out the steps of a process I regularly perform.",{"type":47,"children":1621},[1622],{"text":1623,"type":50,"italic":58},"As we go:",{"type":47,"children":1625},[1626],{"text":1627,"type":50,"italic":58},"Help me clarify each step in plain language",{"type":47,"children":1629},[1630],{"text":1631,"type":50,"italic":58},"Identify where the process feels unclear, repetitive, or dependent on judgment",{"type":47,"children":1633},[1634],{"text":1635,"type":50,"italic":58},"Flag where AI could assist in a realistic way (not hypothetical)",{"type":47,"children":1637},[1638],{"text":1639,"type":50,"italic":58},"Once we’ve mapped the process:",{"type":47,"children":1641},[1642],{"text":1643,"type":50,"italic":58},"Show me a cleaner version of the workflow",{"type":47,"children":1645},[1646],{"text":1647,"type":50,"italic":58},"Identify where AI would help, where it would likely fail, and where I still need to think",{"type":47,"children":1649},[1650],{"text":1651,"type":50,"italic":58},"Suggest how this might look if it were built into my core software",{"type":47,"children":1653},[1654],{"text":1655,"type":50,"italic":58},"Do not rush to solutions. Focus first on helping me see the process clearly.",{"type":47,"children":1657},[1658],{"text":54,"type":50},{"type":47,"children":1660},[1661],{"bold":58,"text":165,"type":50},{"type":47,"children":1663},[1664],{"text":54,"type":50},{"type":47,"children":1666},[1667],{"text":1668,"type":50},"The majority of the economic growth from Al won’t ultimately come from clever prompts or cobbled-together workflows.",{"type":47,"children":1670},[1671],{"text":1672,"type":50},"It's going to come from AI in our everyday systems… inside the tools you already use.",{"type":47,"children":1674},[1675],{"text":1676,"type":50},"The accounting software will get smarter.\nCRMs will start writing follow-ups and building pricing models.\nReporting tools will explain the numbers instead of just displaying them.",{"type":47,"children":1678},[1679],{"text":1680,"type":50},"Computers and phones will ship with agents pre-installed.",{"type":47,"children":1682},[1683],{"text":1684,"type":50},"And most companies will adopt AI the same way they adopted every other innovation…",{"type":47,"children":1686},[1687],{"text":1688,"type":50},"once it shows up inside the products they already trust and does most of the legwork for them.",{"type":47,"children":1690},[1691],{"text":1692,"type":50},"Which creates a tempting question…",{"type":47,"children":1694},[1695],{"text":1696,"type":50},"If that’s how this plays out, why not just wait?",{"type":47,"children":1698},[1699],{"text":1700,"type":50},"Why spend time duct-taping tools together today when the “real” solution will eventually be built in?",{"type":47,"children":1702},[1703],{"text":1704,"type":50},"Three reasons.",{"type":47,"children":1706},[1707],{"text":1708,"type":50},"First… you’re training your judgment.",{"type":47,"children":1710},[1711],{"text":1712,"type":50},"Right now, the tools are inconsistent. Sometimes helpful. Sometimes confidently wrong.",{"type":47,"children":1714},[1715],{"text":1716,"type":50},"You’re forced to decide what’s useful and what’s slop.\nYou’re seeing where outputs look right… but fall apart under examination.\nYou’re learning where adding more context actually matters.",{"type":47,"children":1718},[1719],{"text":1720,"type":50},"That’s not busy work. That’s reps.",{"type":47,"children":1722},[1723],{"text":1724,"type":50},"I've made this case many times in this newsletter: We need to get better at AI just as urgently as the AI does.",{"type":47,"children":1726},[1727],{"text":1728,"type":50},"As more and more integrations arrive, you won’t just use them…\nyou’ll know when they’re wrong, where they break, and what they’re missing.",{"type":47,"children":1730},[1731],{"text":1732,"type":50},"Second… you're starting to see the shape of the workflow behind the scenes. Not the tool… the thinking.",{"type":47,"children":1734},[1735],{"text":1736,"type":50},"The sequence of steps. The handoffs. The points where that judgment actually matters… where the human should step in.",{"type":47,"children":1738},[1739],{"text":1740,"type":50},"That’s the part that survives any platform.",{"type":47,"children":1742},[1743],{"text":1744,"type":50},"Because integrations don’t create advantage… they distribute it to the market.",{"type":47,"children":1746},[1747],{"text":1748,"type":50},"So the real question isn’t whether you’ll use them… it’s whether you’ll know how to keep a competitive edge when everybody uses them.",{"type":47,"children":1750},[1751],{"text":1752,"type":50},"Because if you don’t design this distinctive for you… you’re not using the tool. It's using you. You’re just the final approval step, a human in their loop. Replaceable.",{"type":47,"children":1754},[1755],{"text":1756,"type":50},"There’s a third benefit most people overlook…",{"type":47,"children":1758},[1759],{"text":1760,"type":50},"you’re building resilience.",{"type":47,"children":1762},[1763],{"text":1764,"type":50},"If your workflow lives entirely inside one platform’s version of AI, you inherit its assumptions. Its method. Its strengths and weaknesses.",{"type":47,"children":1766},[1767],{"text":1768,"type":50},"You don’t just use the tool. You are shaped by it.",{"type":47,"children":1770},[1771],{"text":1772,"type":50},"You're not a tax expert, you're a TurboTax Expert.",{"type":47,"children":1774},[1775],{"text":1776,"type":50},"That's all well and good as long as there's a TurboTax.",{"type":47,"children":1778},[1779],{"text":1780,"type":50},"But when you’ve worked across models, tools, and messy processes… you’re harder to box in. More adaptable. Free to move as platform fees rise.",{"data":1782},[1783],{"attributes":1784},{"Tag":1313},"2026-03-30T16:02:43.141Z",{"data":1787},{"attributes":1788},{"url":737,"width":625,"height":626,"alternativeText":12,"formats":1789,"hash":711,"ext":629},{"large":1790,"small":1791,"medium":1792,"thumbnail":1793},{"ext":629,"url":714,"hash":715,"mime":632,"name":716,"path":12,"size":717,"width":635,"height":636,"sizeInBytes":718},{"ext":629,"url":720,"hash":721,"mime":632,"name":722,"path":12,"size":723,"width":643,"height":644,"sizeInBytes":724},{"ext":629,"url":726,"hash":727,"mime":632,"name":728,"path":12,"size":729,"width":651,"height":652,"sizeInBytes":730},{"ext":629,"url":732,"hash":733,"mime":632,"name":734,"path":12,"size":735,"width":659,"height":660,"sizeInBytes":736},{"data":1795},{"renderNavigation":1796},[1797,1802,1805,1808,1811,1816,1821,1826],{"id":1798,"title":1799,"path":1800,"items":1801},5,"Home","/",[],{"id":1803,"title":794,"path":21,"items":1804},4,[],{"id":1806,"title":824,"path":825,"items":1807},7,[],{"id":1809,"title":803,"path":804,"items":1810},6,[],{"id":1812,"title":1813,"path":1814,"items":1815},16,"Podcast","/podcast",[],{"id":1817,"title":1818,"path":1819,"items":1820},20,"Our GPT","/our-gpt",[],{"id":1822,"title":1823,"path":1824,"items":1825},17,"Careers","/careers",[],{"id":1827,"title":1828,"path":1829,"items":1830},21,"Against The Grain","/against-the-grain",[],{"data":1832},{"cookiePopups":1833},{"data":1834},[],1776311738951]