In this episode of The Art of Succession podcast, host Barrett Young interviews Jillian Sidoti, founder of Crowdfunding Lawyers and creator of Last Life Ever. The discussion focuses on Jillian’s journey of building a niche law firm, selling it for seven figures, and how systems and branding can lead to successful business transitions.
Building and Scaling a Niche Business
Jillian shares her story of founding her law firm at her kitchen table in 2007. By networking extensively, she grew the practice to a multi-million-dollar operation specializing in crowdfunding and securities law. Her journey into specialization began with a securities fraud case, which led her to develop expertise in raising capital legally. Jillian emphasizes that narrowing her focus allowed her to build a standout brand, Crowdfunding Lawyers, which resonated strongly with her target audience.
Preparing to Sell: Systems, Branding, and Emotional Readiness
Jillian highlights that having robust systems and a transferable brand name were critical in selling her firm. She advises against naming businesses after the founder, as it complicates succession. Instead, descriptive and "sticky" brand names enhance sellability. Jillian also notes the importance of systematizing operations, from client management to marketing, which adds intrinsic value for potential buyers. Emotionally, she faced challenges in stepping back but found clarity in prioritizing her family's and employees' futures.
Creating a Legacy Beyond Business
Post-sale, Jillian focused on empowering others through her platform, Last Life Ever, where she helps individuals live their best lives. She underscores that financial freedom and solid systems in business provide the foundation for pursuing personal passions. Jillian’s story exemplifies how careful planning, both structurally and emotionally, enables entrepreneurs to transition successfully and create lasting impacts.
Listeners can learn more about Jillian Sidoti by visiting her platform Last Life Ever, and accessing her free goal-setting course, Project 2025.
